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Ethical brand ratings and accreditation since 2001

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PG Tips

Is PG tips an ethical tea brand?

PG tips is a British tea brand that was founded in 1869 in Manchester. PG tips is manufactured by CVC Capital Partners SICAV-FIS S.A. It produces a variety of tea including decaffeinated, loose and extra strong.

PG tips has a high ranking on The Ethical Tea Ratings Table and is one of The Good Shopping Guide’s top-rated tea brands. If it were to apply for Ethical Accreditation, The Good Shopping Guide could provide PG tips with an assessment and some detailed recommendations and award it with our logo. The Ethical Tea Ratings Table shows how well PG tips rates against other tea brands and can help you learn more about the criteria that it has met to meet our ethical benchmark. We encourage all brands to follow in PG tips’ footsteps as an ethical brand and to apply for Ethical Accreditation.

In which areas do PG tips perform well?

PG tips performs well in almost all our criteria, but especially under our Environmental Report category. PG Tips has a dedicated sustainability page with details about plant-based packaging, sustainable sourcing and supporting communities. Ekaterra who owns PG tips and other tea brands have a Wellbeing Promise page with targets for 2030 such as reducing greenhouse gas emissions and sourcing raw materials using regenerative agriculture. The page also highlights its progress so far. Due to the lack of negative records, PG tips also score well for Public Record Criticisms and Animal Welfare.

How can PG tips improve its score?

Due to its parent company CVC Capital Partners lack of statement, PG tips receives a middle score for Genetic Modification. PG tips is unfortunately awarded a bottom score under our Political Donations category as its parent company CVC Capital Partners donated over $1.1m in the US 2018-22 election cycles.

What can PG tips do to improve its score? 

PG tips’ score is the result of a calculation of multiple ethical criteria carried out by The Good Shopping Guide. We would like to see PG tips improve upon its bottom and middle scores for Political Donations and Genetic Modification so that its place can rise on our table. After doing so, if PG tips applied for Ethical Accreditation, The Good Shopping Guide could award it with our Ethical Mark as it meets our minimum ethical benchmark

As many consumers prefer to choose ethical and sustainable brands, The Good Shopping Guide encourages PG tips and other brands within the Ethical Tea sector to apply for Ethical Accreditation.

Do you run or work for a tea company? Does your ethical tea company genuinely care about the Environment, Animals and People? Do you want to acquire our esteemed Ethical Accreditation and personalised guidance on how to enhance the ethics of your business? Consumers trust brands with a track record of taking sustainability and ethics into account; get listed on our Ethical Ratings Tables and cut through all the greenwash. To begin, contact us or complete our initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating