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Ethical brand ratings and accreditation since 2001

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PHB Ethical Beauty

How ethical is PHB Ethical Beauty?

PHB Ethical Beauty, an ethical skincare brand based in Brighton, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Skincare Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Skincare sector to follow PHB Ethical Beauty’s example and adopt more ethical policies and practices.

In which areas does PHB Ethical Beauty perform well?

PHB Ethical Beauty performs well across our criteria for the Environment, Animals and People. In order to rate highly on our Good Shopping Guide tables, a brand must provide a thorough and attainable Environmental Report, which details how it has met goals in the past, and what it will do in the future to mitigate any environmental impacts. PHB Ethical Beauty has met this standard, and also rates well for its commitment to animal welfare. Every year, PHB Ethical Beauty undergoes rigorous audits with each certification company (including us!) This ensures its values are upheld in every product and throughout their supply chain. 

As PHB Ethical Beauty is handmade on the South coast of the UK, consumers can be further assured that workers have been treated and paid well and fairly. 

What makes PHB Ethical Beauty so sustainable?

PHB Ethical Beauty has a wide range of sustainable initiatives that further the brand’s ethical status. Every product it produces is halal, vegan, cruelty-free, and palm oil free. Its packaging is carefully designed to be sustainable and minimise waste. PHB Beauty uses glass bottles for its skincare products & 100% recyclable PET tubes (made from 60-70% recycled plastic) for hair & body care products. 

20% of its profits are contributed to charities and projects that support animal welfare, children, food banks and people with disabilities. 

Because PHB Ethical Beauty’s products are Vegan Society approved- unlike some mineral cosmetic companies- it never uses carmine (which is obtained from the crushing of the cochineal beetle). Even the littlest animals deserve to be treated well!

As a result of its exemplary ethical policies and achievements, PHB Ethical Beauty has been awarded a top rating in the Ethical Innovator category.

How did PHB Ethical Beauty attain Ethical Accreditation?

PHB Ethical Beauty has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. PHB Ethical Beauty is subject to an annual review to ensure the company maintains high ethical standards.

As a result, PHB Ethical Beauty is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise PHB Ethical Beauty as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating