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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Pipers? 

Pipers is included in The Good Shopping Guide‘s crisps Ethical Ratings Table. Pipers has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical business.

Are you interested in seeing how Pipers rates against other brands within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

Read more about the issues facing the Crisps sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Pipers do?

Pipers is a popular Crisp brand that was launched in 2004 by three farmers: Alex Albone, Simon Herring and James Sweeting. Pipers was acquired by PepsiCo in 2019 and now sells to 37 countries worldwide.

For which criteria does Pipers perform poorly? 

Pipers’ genetic modification policy has been evaluated poorly since its parent company Pepsi admits to using GM ingredients in its goods. Pepsi also received a poor rating for animal welfare, fair trade, and political donations due to their use of animal experimentation and millions in political donations over recent U.S. election cycles.

Pepsi has in the past been accused of purchasing palm oil from unethical and hazardous sources. This is one of many reasons why Pipers receives a bottom rating for Public Record Criticisms and Public Record Criticisms+. The latter is only given to brands which have received 5 or more serious criticisms relating to their social and environmental practices and are therefore considered to be particularly unethical in their activities.

In what areas does Pipers score well for its ethics?

Pipers has products certified by The Vegetarian Society and therefore receives a top rating in the Vegetarian/vegan category.

How can Pipers improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Pipers has many ethical areas that it needs to address. This includes PepsiCo improving its environmental and human rights practices to improve its rating in the Public Record Criticisms category.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical  Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating