Planty

How ethical is Planty?

Planty is a plant-based frozen meal delivery company which has achieved an acceptable score on The GOOD Shopping Guide’sEthical Recipe Boxes Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional approval on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Recipe Boxes sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Planty do?

Planty is a UK-based plant-based frozen meal delivery company founded in 2019 by co-founders Andrea Cavallo (CEO) and Joe Lovell (Head of Meal Development). The company is based in Park Royal, Ealing, and delivers chef-prepared, plant-based meals nationwide. After a trial in London, Planty launched across the UK in 2020, growing rapidly during the pandemic as demand for plant-based food and home deliveries surged. The company has served over one million meals and experienced 105% growth from 2024 to 2025.

In which areas does Planty perform well?

Planty performs well in several environmental and sustainability categories. The company maintains a 100% plant-based commitment, with all meals crafted by an in-house team including Michelin-starred chefs. Planty has received three Great Taste Awards, recognising the quality of its meals. The company uses 100% recyclable packaging with minimal materials, and all meals are delivered carbon-neutral through partnership with DPD.

Planty demonstrates strong sustainability practices through its production methods. Ingredients arrive fresh each morning and are flash-frozen the same day to lock in quality and nutrients. The company partners with major plant-based brands including Heura, Meatless Farm, Fable, and Better Nature. Meals are properly portioned to reduce food waste, and the company has secured investment from Veg Capital, founded by Veganuary’s Matthew Glover, demonstrating commitment to the plant-based movement.

Planty has earned Ethical Innovator status from The GOOD Shopping Guide for its sustainable efforts. The above benchmark score that Planty is awarded on The GOOD Shopping Guide’sEthical Recipe Boxes Ratings Table is the result of an evaluation of multiple ethical criteria. Find out more about how we rate.

What can Planty do to improve its ethical score?

While Planty demonstrates strong environmental and product quality credentials, there is scope for improvement in detailed supply chain transparency and comprehensive worker welfare reporting throughout its operations. The UK household food waste sector faces significant challenges, with meal delivery companies playing an important role in addressing food waste through pre-portioned meals. Enhanced transparency around supplier relationships and working conditions would strengthen Planty’s ethical standing.

If it applies for Ethical Accreditation, The GOOD Shopping Guide would be able to offer some guidance on this to enable Planty to improve its score. If successful in its application, Planty would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The GOOD Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.