Prep Kitchen

How ethical is Prep Kitchen?

Prep Kitchen is a ready meal delivery company which has achieved an acceptable score on The GOOD Shopping Guide’sEthical Recipe Boxes Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional approval on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Recipe Boxes sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Prep Kitchen do?

Prep Kitchen is a UK-based ready meal delivery company founded in 2015 by co-founders Mark Morley and William Fishenden. Starting as a health food restaurant in Southend, the company pivoted to delivering chef-prepared, macro-balanced meals directly to customers’ doors. The business expanded nationally and now operates from a facility in Kent, with capacity to deliver 400,000 meals per week. Prep Kitchen is projected to achieve £35 million in sales in 2025. The company focuses on high-protein meals designed by Michelin-trained chefs, ready within three minutes.

In which areas does Prep Kitchen perform well?

Prep Kitchen performs well in several key criteria assessed by The GOOD Shopping Guide. Under the Environmental Report category, the company demonstrates commitment to sustainability through using 100% renewable electricity in its kitchen operations and recycling 83% of food waste generated during production. The company has invested in energy-saving machinery and operates a more efficient production site.

For the Packaging category, Prep Kitchen achieves good performance through fully recyclable cardboard delivery boxes and paper insulation materials. The company’s meal trays are made from 50% recycled material and are fully recyclable in most kerbside collections. The company has adopted linerless labels which eliminate backing paper, resulting in zero liner waste to landfill.

In the Transportation category, Prep Kitchen delivers nationwide via DPD, which makes more than 26 million deliveries annually using all-electric vehicles, ensuring carbon-neutral delivery. Under Sustainable Materials, Prep Kitchen uses Red Tractor certified chicken ensuring responsible sourcing and high animal welfare standards, alongside free-range eggs and seasonal fruits and vegetables in menu planning.

The company also demonstrates social responsibility through partnerships with The Felix Project, donating approximately 800 meals monthly to local homelessness projects and providing thousands of Christmas meals to homeless people annually through collaboration with strongman Eddie Hall. The above benchmark score that Prep Kitchen is awarded on The GOOD Shopping Guide’sEthical Recipe Boxes Ratings Table is the result of an evaluation of multiple ethical criteria including those mentioned above. Find out more about how we rate.

What can Prep Kitchen do to improve its ethical score?

While Prep Kitchen demonstrates strong performance in environmental operations and sustainable packaging, there is scope for improvement in detailed supply chain transparency and comprehensive reporting on worker welfare throughout its operations. The UK household food waste sector faces significant challenges, with meal delivery companies playing an important role in addressing food waste through pre-portioned meals. Enhanced transparency in areas such as supplier relationships, ethical sourcing practices beyond current Red Tractor certification, and working conditions would strengthen Prep Kitchen’s performance across additional ranking criteria.

If it applies for Ethical Accreditation, The GOOD Shopping Guide would be able to offer some guidance on this to enable Prep Kitchen to improve its score. If successful in its application, Prep Kitchen would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The GOOD Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.