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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Prima an ethical and sustainable washing machine brand? 

Launched in 1899, Prima is an above-benchmark brand within The Good Shopping Guide’s Ethical Washing Machines Sector. Due to its good ethos, Prima reaches our minimum ethical benchmark and receives a top rating on The Good Shopping Guide’s Washing Machines Ethical Ratings Table.

Because Prima already has a top score, it is eligible for Ethical Accreditation.  All Prima needs to do is get in touch with us and apply. Once we receive its application, The Good Shopping Guide will provide Prima with the use of our ethical mark, as well as some tips on how to improve its score even further.

Would you like to find out how Prima compares to other brands within the Ethical Washing Machines sector? Visit The Good Shopping Guide’s Washing Machines Ethical Ratings Table.  From our Ratings Table, you can gain further insight into the criteria that our top-rated brands have fulfilled in order to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to begin introducing more ethical and sustainable practices like our top-rated brands such as Prima.

What does Prima receive a top rating for?

As a brand with an above benchmark score, Prima receives a top rating for the majority of The Good Shopping Guide’s categories. These include Armaments, Animal Welfare and Human Rights due to the brand’s lack of negative records.

Does Prima have an Environmental Report?

Prima’s parent company Globe Union has a CSR Report. However, the report is outdated and the information is no longer applicable. Although Globe Union does share some information on its website, there is a lack of targets and details. Due to this, Prima receives a bottom rating for The Good Shopping Guide’s Environmental Report category.

What can Prima do to improve its score? 

Prima’s above benchmark score within The Good Shopping Guide’s Ethical Washing Machines sector is the result of an assessment of multiple ethical criteria.

As Prima already receives a top score in the Ethical Washing Machines sector, The Good Shopping Guide encourages it to contact us and apply for Ethical Accreditation. By getting in touch and applying, Prima will be offered the use of The Good Shopping Guide mark.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating