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Ethical brand ratings and accreditation since 2001

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ProActive

Further information about ProActive and its GSG ethical score will be coming soon.

Meanwhile, you can see a breakdown of our ethical ratings for ProActive on this page and refer back to the Butter, Margarine & Spreads Ethical Comparison Ratings Table to compare ethics with other brands.

You can also learn more about the ethical issues within the sector, in our article on Ethical Butter, Margarine & Spreads.

Ethical performance in category

0

GSG score

14
68

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Genetic Modification

    Poor

  • Organic

    Poor

  • Fossil Fuels

    Poor

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Poor

  • Irresponsible Marketing

    Good

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating