Pukka

Is Pukka an ethical vitamin and supplement brand? 

Pukka is a well-known brand that produces tea, as well as vitamins and supplements. Despite its popularity, Pukka does not yet reach the minimum ethical benchmark within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector. As a result of its low score, Pukka cannot be classified as an ethical vitamin and supplement brand.

Although it does not quite reach our minimum benchmark, we still encourage Pukka to get in touch and apply for Ethical Accreditation. By applying, The Good Shopping Guide would be able to offer Pukka an assessment and some advice on how to improve its bottom ratings.

Do you want to find out how other popular brands compare against Pukka within the Ethical Vitamins & Supplements Sector? Visit the Vitamins & Supplements Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can help you to learn about the criteria that our top-rated brands have met to reach our minimum ethical benchmark.

The Good Shopping Guide recommends that all brands follow in the footsteps of our top-rated brands and start to introduce more sustainable practices.

What does Pukka receive a top rating for?

Pukka receives a top rating for our Organic category as it produces some supplements which have been certified by the Soil Association.

Pukka also receives a top rating for Animal Welfare and Nuclear Power due to its lack of negative records.

In which areas does Pukka perform poorly?

Unfortunately, Pukka receives a bottom rating for our Vegetarian/Vegan category. Despite its products being suitable for vegetarians, Pukka has not yet received certification.

Pukka’s parent company, CVC Capital Partners, is the joint-owner of Neptune Energy, a company involved in the oil & gas industry. As a result, Pukka receives a bottom rating in the Fossil Fuels criterion.

What can Pukka do to improve its score? 

Pukka’s below benchmark score within The Good Shopping Guide’s Ethical Vitamins & Supplements Sector is the outcome of an evaluation of a variety of ethical criteria.

Although it has a below-benchmark score in the Ethical Vitamins & Supplements Sector we recommend that Pukka get in touch and apply for Ethical Accreditation. Once we receive its application, The Good Shopping Guide will offer Pukka some advice on how it can become one of our best supplement brands.

Did you know that your Vitamin and Supplement brand could benefit from Ethical Accreditation? Companies that receive our accreditation are able to proudly display our logo, showcasing to consumers that it is an ethical brand. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Vitamins & Supplements Sector have achieved our ethics and sustainability certification. Would you like to find out more? Please contact us or fill out a Free Initial Assessment form.