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Ethical brand ratings and accreditation since 2001

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How ethical is Quote me Happy?

Quote Me Happy

How ethical is Quote Me Happy?

Quote Me Happy is an ethical car, home, and life insurance brand and is owned by Aviva. It is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Insurance Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Insurance sector to follow Quote Me Happy’s example and adopt more ethical policies and practices.

In which areas does Quote Me Happy perform well?

Quote Me Happy performs well across a range of ethical criteria, including environmental and human rights issues.

The brand was awarded a top rating in our Environmental Report category, due to Aviva’s detailed sustainability commitments, which include a plan for transitioning to Net Zero.

Additionally, Quote Me Happy was awarded a top rating for Public Record Criticisms, as neither the brand nor its parent company was found to be involved in controversial activities such as corruption, workers abuses, or environmentally harmful activities. 

Due to Aviva’s extensive ethical commitments and achievements, Quote Me Happy has also attained a top rating in the Ethical Innovator criterion. This is a significant achievement, as Ethical Innovator is exclusively awarded to businesses with the highest standards of ethics.

What makes Quote Me Happy so sustainable?

Through its parent company Aviva, Quote Me Happy has several ethical initiatives that contribute to its status as a socially responsible business. 

Aviva is particularly progressive in its climate policies. As a signatory of the Montreal Pledge, Aviva regularly publishes its carbon emissions and has outlined its plan to reduce its carbon footprint by 25% by 2025, and fully transition to Net Zero by 2040.

Aviva also operates the Aviva Foundation, which makes regular donations to address important social and environmental issues, including community engagement projects and climate action.

How did Quote Me Happy attain Ethical Accreditation?

Quote Me Happy has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Quote Me Happy is subject to an annual review to ensure the company maintains high ethical standards. As a result, Quote Me Happy is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Quote Me Happy as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating