Red Bull

How ethical is Red Bull?

Red Bull is a soft drinks brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. Although Red Bull has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Red Bull if it applied for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement. Find out more about the ethical issues facing the Soft Drinks sector.

What does Red Bull do?

Red Bull is a brand of energy drinks created in Australia in 1984. The original Red Bull drink was derived from a similar drink from Thailand called Krating Daeng.

In which areas does Red Bull perform poorly?

Red Bull was marked down under our criteria for Organic and Vegetarian due to a lack of certification for either category. It also gets a bottom score for GM as it has confirmed that some of its products contain GMOs.

Red Bull receives a middle rating for its Environmental Report, as it does have information available about its cans being sustainable, but no targets. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Red Bull’s record

We found no past criticisms of Red Bull.

In which areas does Red Bull score well for its ethics?

We found no criticisms relating to; GM, Nuclear, Fossil Fuels, Animal Welfare or Armaments, therefore Red Bull scores well across these criteria. Find out more about how we rate.

How can Red Bull improve its ethical rating?

The below-benchmark score that Red Bull is awarded with on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Red Bull has some issues to resolve, including its lack of a sustainability report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Red Bull some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.