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Ethical brand ratings and accreditation since 2001

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Revolution

How ethical is Revolution? 

Revolution, a beauty and make-up brand owned by Revolution Beauty Topco Limited, has been researched by The Good Shopping Guide. The brand receives a relatively high Good Shopping Guide ethical score in our Ethical Make Up Ratings Table and therefore passes our ethical benchmark as a good ethical brand. 

We encourage other companies in the Make Up sector to follow Revolution’s example and adopt more ethical policies and practices.

Information about Revolution

According to Revolution, its goal is to provide consumers with the newest components, technologies, and formulations at a reasonable cost. Despite having its headquarters in London, Revolution manufactures its goods all over the world. Its manufacturing takes place in China about 60% of the time, Taiwan 25%, the UK 15%, Italy & France & Germany & UK 15%.

In what areas does Revolution perform well? 

Revolution performs well across all categories of our research, receiving a good rating in particular for our ethical criteria relating to Animal Welfare and People

Revolution’s key achievements include its commitment to preventing animal cruelty. A statement on Revolution’s website reports that “We… never allow animal testing at any stage of development for both ingredients and final products.”

This make-up brand also will not post photos to its social media accounts that appear retouched, as this is misleading to consumers about the true capabilities of the product

How could Revolution improve its Ethical Ratings?

To achieve our Ethical Accreditation, Revolution could improve its Environmental Report. Currently, Revolution’s report lacks detail, earning this brand a low score for this criteria.

To find out more about this brand, see the Revolution website.

 

Ethical performance in category

0

GSG score

73
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Poor

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Acceptable

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating