How ethical and sustainable is Rocket Dog?
Rocket Dog, the shoe, boot and sandal brand, has been rated and researched by The Good Shopping Guide. It has been evaluated for its ethics, sustainability and CSR policies relating to the Environment, Animals and People. It is featured on our Shoes & Trainers: Ethical Comparison Ratings Table, is counted as an above-benchmark brand and is therefore eligible for Ethical Accreditation.
You can read more about the Shoes and Trainers industry and the ethical issues it faces in our comprehensive sector guide.
About Rocket Dog
Women’s shoes are designed and produced by Rocket Dog, a private American business with headquarters in Hayward, California. It was established in 1997 in Southern California and was given the name of a pet dog owned by one of the two founders that liked to run on the beach. Its first product lines placed a focus on beachwear and casual clothing, but it currently offers a wide variety of women’s shoe styles. Along with the US, Europe and Israel also sell Rocket Dog shoes. Beginning with a foundation of around 120 stores there, it expanded its company there in 2012.
Are Rocket Dog shoes Vegan?
Rocket Dog shoes are not Vegan; there are animal byproducts in the shoes’ adhesives. Nubuck is also used in some products.
In which areas does Rocket Dog score well?
Rocket Dog received a top rating for the Human Rights and Other Criticisms criteria, which means the company has not been publicly criticised for any harmful human rights or environmental activities.
Rocket Dog was also awarded top ratings in the Nuclear, Fossil Fuels and Armaments categories, as Rocket Dog was not found to have any involvement in these industries.
Ethical performance in category
GSG score
GSG category benchmark
Ethical Rating
Environment
-
Environmental Report
Poor
-
Nuclear Power
Good
-
Sustainable Materials
Poor
-
Fossil Fuels
Good
Animal
-
Animal Welfare
Good
-
Vegan Options
Poor
People
-
Armaments
Good
-
Code of Conduct
Poor
-
Political Donations
Good
-
Ethical Trading Schemes
N/A
-
Human Rights
Good
Other
-
Ethical Accreditation
Poor
-
Other Criticisms
Good
= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating