Rowenta

How ethical is Rowenta?

Rowenta is a German appliance brand which was founded in 1909 by Robert Weintraud as an offshoot of his existing company which produced lamps, clocks, office supplies and smoking accessories.

Rowenta has achieved an acceptable score on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Vacuum Cleaners sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Rowenta perform well?

Rowenta performs well for most of our criteria, especially those relating to its Environmental Report and Code of Conduct. Parent company, Groupe SEB, has a Sustainable Development Strategy including plenty of targets, and a charter with specific rules relating to child labour and working hours.

The above benchmark score that Rowenta is awarded on The Good Shopping Guide’s Ethical Vacuum Cleaners Ratings Table is the result of an evaluation of multiple ethical criteria.

What can Rowenta do to improve its ethical score?

Rowenta is encouraged to apply for Ethical Accreditation. If successful in its application, Henry would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.