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Ethical brand ratings and accreditation since 2001

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Royal London

How ethical and sustainable is Royal London?

Royal London is a pension provider which has achieved an acceptable score on The Good Shopping Guide’s Ethical Pensions Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional verification on a company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Pensions sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What is Royal London and what does it do?

Royal London was initially established in 1861 in a coffee shop in London by Joseph Degge and Henry Ridge. It started out as a friendly society committed to serving the interests of its members and ensuring their financial security. In 1908, Royal London established a mutual life assurance society.

While the Irish part of the company- until recently known as Caledonian Life- dates back to 1824 and represents the Caledonian Insurance Company, formed in Edinburgh in 1805, some components of the modern firm are older than the core business itself. For instance, Royal Liver Assurance was created in 1850.

In 1988, the group established Royal London Asset Management (RLAM), an entirely owned subsidiary. In its London office, RLAM has 76 investment experts working for it.

In which areas does Royal London perform well?

Royal London scores well in several of our research assessment categories, such as Environmental Destruction and Irresponsible Lending.

What can Royal London do to improve its ethical score?

Royal London is encouraged to apply for Ethical Accreditation. If successful in its application, Royal London would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

As well as this, the brand could rank higher on our Pensions Ethical Ratings Table within the category of a Responsible Investment Policy by following in the footsteps of other highly ranking brands such as Aviva, in addition to putting efforts to improve its Environmental Report as well.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


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