Ruby Cup

How ethical is Ruby Cup?

Ruby Cup, a period products brand specialising in menstrual cups, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses. Ruby Cup receives an outstanding Good Shopping Guide ethical score in our Ethical Period Products Ratings Table and therefore successfully passes our ethical benchmark.

Ruby Cup is a menstrual health company committed to breaking barriers for women everywhere. The brand creates sustainable, high-quality period products that work for all while making a positive social impact.

Through its “Buy One, Give One” model, every purchase provides menstrual care to those in need, halving its environmental impact by reducing waste and supporting sustainability. Ruby Cup believes periods should never hold anyone back, and its mission is to promote freedom, education, and a barrier-free, sustainable future for all.

We encourage other companies in the period products and menstrual cups sector to follow Ruby Cup’s example and adopt more ethical policies and practices. You can also find out more about the major ethical and environmental issues within the industry by reading our article on Ethical Period Products.

In what areas does Ruby Cup receive a high score?

As one of our leading Ethical Accreditation members, Ruby Cup meets strict standards of ethics and sustainability. This is reflected in the brand’s high rating across all aspects of our assessment.

Notably, Ruby Cup receives a top rating in the Animal Welfare and Vegetarian/Vegan categories, as its products are cruelty-free and certified vegan by The Vegan Society. As Ruby Cup receives full marks within the Animals sub-category of our assessment, you can feel reassured that purchasing from this brand does not come at the expense of animal welfare.

What makes Ruby Cup so sustainable? 

Ruby Cup also has extensive social and environmental commitments. For instance, offering menstrual cups, instead of traditional period products such as tampons and pads, is inherently sustainable. Ruby Cup customers will not only be minimising waste, but also saving money too!

Ruby Cup also ensures that its products are safe and sanitary. Its menstrual cups are rigorously tested for harmful substances and its period underwear is OEKO-TEX certified to confirm they are harmless to human health. This makes Ruby Cup stand out from brands which use harmful chemicals and irritants in their period products.

Moreover, Ruby Cup is involved in numerous charitable initiatives, centred around alleviating period poverty worldwide. Every time someone makes a purchase, a menstrual cup is donated to someone in need of period products. Through this scheme, Ruby Cup has donated over 142,000 cups in 15 different countries worldwide!

How did Ruby Cup attain Ethical Accreditation?

Ruby Cup has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Ruby Cup is subject to an annual review to ensure this brand maintains high ethical standards.

As a result, Ruby Cup is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Ruby Cup as an ethical brand.

Visit our ratings tables to see which brands have achieved The Good Shopping Guide’s Ethical Accreditation. To find out more about how it works, please get in touch or complete a Free Initial Assessment Form.

Explore Ruby Cup’s period products, including its menstrual cup options, on the brand’s website.