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Ethical brand ratings and accreditation since 2001

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Russell Hobbs

Are Russell Hobbs kettles ethical and sustainable? 

Unfortunately, Russell Hobbs has a below-benchmark score within The Good Shopping Guide’s Ethical Kettles sector.

Because Russell Hobbs does not meet the minimum ethical benchmark on The Good Shopping Guide’s Kettles Ethical Ratings Table, it regrettably cannot be classed as an ethical kettle brand. As a result, Russell Hobbs is not yet eligible for Ethical Accreditation.  Despite its low score, The Good Shopping Guide still encourages Russell Hobbs to contact us and apply. When we have received Russell Hobbs’s application, we will offer it some advice on how to become a more ethical kettle brand.

Would you like to find out how other kettle brands rank against Russell Hobbs within the Ethical Kettles sector? Have a look at the Kettles Ethical Ratings Table.  From The Good Shopping Guide’s Ratings Tables, you can gain further insight into the criteria that a brand must fulfil to reach our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to begin introducing more ethical and sustainable practices like our top-rated brands.

What does Russel Hobbs receive a top rating for?

Due to its lack of negative ratings, Russell Hobbs receives a top score in the categories of Armaments, Nuclear Power and Fossil Fuels.

Why does Russell Hobbs have a middle rating for its Code of Conduct? 

Spectrum Brands Holdings, Russel Hobbs’ parent company has a Code of Conduct. However, it does not mention any specific limits on working hours and allows child labour to conform to local laws.

What can Russell Hobbs do to improve its score? 

The below benchmark score that Russell Hobbs receives on The Good Shopping Guide’s Kettles Ethical Ratings Table is the outcome of a consideration of multiple ethical criteria.

Even though Russell Hobbs’s score does not yet meet the minimum ethical benchmark in the Ethical Kettles Sector, The Good Shopping Guide still suggests that it applies for Ethical Accreditation. After we have received Russell Hobbs’s application, we will offer it some advice on how to become a more ethical and sustainable kettle brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating