Skip to content

Ethical brand ratings and accreditation since 2001

Back to table


Are Samsung’s smart TVs ethical?

Owned by Samsung Group, Samsung is a South Korean brand that creates technological products including a Samsung TV.

Despite being a popular brand, Samsung does not meet our minimum ethical benchmark in the Ethical Televisions sector. As a result, it cannot be classed as an ethical television brand.

Even though it does not yet meet our minimum benchmark, The Good Shopping Guide encourages Samsung to apply for Ethical Accreditation. We would be able to provide Samsung with a detailed assessment and some advice on how to improve its score on the Televisions Ethical Ratings Table.

If you are curious to see how other brands within the Ethical Television sector score against Samsung, visit the Televisions Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand must to reach in order to meet our minimum Ethical Benchmark.

The Good Shopping Guide suggests that all brands follow in the footsteps of our top-rated brands to incorporate more ethical practices and apply for Ethical Accreditation.

What does Samsung receive a top rating for?

Samsung receives a top rating from The Good Shopping Guide for our Animal Welfare category.

Samsung owns Samsung Medical Centre which boasts its own Laboratory Animal Research Centre.

It also receives a top score for its strong Code of Conduct which specifies that child labour restrictions apply to children aged 15 and under.

What does Samsung receive a bottom score for?

Unfortunately, Samsung receives a bottom score for our Nuclear Power category. Samsung C&T (Construction and Trading) Corporation which is a subsidiary of Samsung, is involved in the engineering and construction of nuclear power plants in locations such as the UAE.

What can Samsung do to improve its score? 

Samsung’s score within the Ethical Televisions sector is the outcome of a calculation of multiple ethical criteria.

For Samsung to see its position rise on the Televisions Ethical Ratings Table it first needs to work on its bottom scores, including its bottom score for Nuclear Power.

Even though it currently has a below benchmark score, The Good Shopping Guide still suggests that Samsung apply for Ethical Accreditation. That way we can offer it some guidance on how to improve and become one of our best brands that produces smart TVs.

Would your Televisions brand benefit from Ethical Accreditation? See which other brands within the Ethical Televisions category have earned our ethics and sustainability Ethical Mark by looking at The Good Shopping Guide’s Ratings Tables. Contact us or complete a short initial evaluation form if you’d like more information about Ethical Accreditation and improving your brand’s CSR or ESG targets.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating