Seasalt

How ethical is Seasalt?

Seasalt, a Cornwall-based fashion retail brand owned by Seasalt Holdings Ltd, is one of The Good Shopping Guide’s top-rated ethical brands. The brand receives an excellent Good Shopping Guide ethical score in our Ethical Fashion Retailers Ratings Table and therefore passes our benchmark as a good ethical brand.

We encourage other companies in the Fashion Retailer sector to follow Seasalt’s example and adopt more ethical policies and practices.

In what areas does Seasalt perform well?

Seasalt performs well across all categories of our research, receiving high scores across our research criteria for the Environment, Animals, and People.

Seasalt’s key achievements in these criteria include an up-to-date Sustainability Report and a Soil Association certification for some of its products, including its Breton t-shirt.

As for its commitments to Human Rights, Seasalt also has a comprehensive Code of Conduct, based on ETI principles. This code stipulates that “There is no forced, bonded or involuntary prison labour… No harsh or inhumane treatment is allowed… No discrimination is practised… Working hours are not excessive… Living wages are paid… Freedom of association and the right to collective bargaining are respected…Child labour shall not be used… and… Working conditions are safe and hygienic.” Publishing a Code of Conduct is important because consumers can hold brands to account for their actions!

Consumers can see Seasalt’s range of targets for 2023-25 on the ‘Our Four Pillars‘ (page 5) section of its Sustainability Report.

To find out more about Seasalt’s sustainability, see its website.

If your fashion brand values ethics and sustainability, why not check out The Good Shopping Guide’s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.