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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable are Sensations? 

Sensations is included in The Good Shopping Guide‘s Crisps Ethical Ratings Table. Sensations has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation.

Are you interested in seeing how Sensations rates against other brands within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Sensations do?

Sensations is a popular Crisp brand owned by Pepsi Co, the brand was launched in 2002 with a range of flavours such as Thai sweet chilli, Roast Chicken & thyme as well as Balsamic Vinegar & caramelised onion. Sensations are one of many Walkers crisp brands.

For which criteria does Sensations perform poorly? 

The genetic modification policy of Sensations’ parent firm Pepsi has received a poor review when the business acknowledged utilising GM components in its products.  Pepsi also received a poor rating for animal welfare, fair trade, and political donations as a result of their exploitation of animal studies and millions in political payments to candidates, parties and PACs during recent U.S. election cycles.

In what areas does Sensations score well for its ethics?

Sensations receives a top rating for Fossil Fuels, Nuclear Power and Armaments, as PepsiCo is not associated with any of these unethical industries.

How can Sensations improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Sensations may improve its grade and meet our fundamental ethical requirements by removing all GMOs from its products and ceasing all political donations.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.


Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating