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Ethical brand ratings and accreditation since 2001

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Serenata Flowers

Is Serenata Flowers an ethical flower delivery company?

Serenata Flowers, a UK flower delivery company is a below-benchmark brand within The Good Shopping Guide’s Ethical Flower Delivery Companies sector. Even though it has not met our minimum benchmark, The Good Shopping Guide still encourages Serenata Flowers to apply for Ethical Accreditation. We would provide Serenata Flowers with a thorough CSR/ ESG assessment as well as some advice on how it could raise its score on the Flower Delivery Companies Ethical Ratings Table.

To see how other brands within the Ethical Flower Delivery Companies sector score compare to Serenata Flowers, you can visit the Flower Delivery Companies Ethical Ratings Table. The Good Shopping Guide’s Ratings Table can help you to learn more about the criteria that a brand must meet so that it can reach our minimum Ethical Benchmark.

The Good Shopping Guide recommends that all companies follow the example set by our top-rated brands and introduce more ethical practices before applying for Ethical Accreditation.

What does Serenata Flowers receive a top rating for?

Serenata Flowers is awarded a top rating by The Good Shopping Guide for our Public Record Criticisms and Armaments categories due to a lack of negative records.

Which categories do Serenata Flowers need to work on its ratings for?

Serenata Flowers receives a middle rating for its Environmental Report. On its website, it has a ‘Corporate Social Responsibility’ (CSR) page. This page appears to have a lot of detail but the actual content is vague and doesn’t have much information on what Serenata Flowers are actually doing.

However, Serenata Flowers is awarded a middle rating as it mentions donating 1% of profits to charity.

What can Serenata Flowers do to improve its score? 

Serenata Flowers’ score on The Good Shopping Guide’s Flower Delivery Companies Ethical Ratings Table is the result of a calculation of multiple ethical criteria.

Despite currently having a below-benchmark score, The Good Shopping Guide still encourages Serenata Flowers to get in touch and apply for Ethical Accreditation. By contacting us, we could offer it some guidance on how to introduce more sustainable policies and become one of our most ethical Flower Delivery Companies.

Your Flower Delivery brand may benefit from Ethical Accreditation. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Flower Delivery Companies sector have received our ethics and sustainability certification. If you would like more information, contact us or fill out a rapid initial ethical assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating