Simmer

How ethical is Simmer?

Simmer is a ready meal delivery company which has achieved an acceptable score on The GOOD Shopping Guide’s Ethical Recipe Boxes Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional approval on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Recipe Boxes sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Simmer do?

Simmer is a UK-based ready meal delivery company founded in 2017 by brothers Simmy and Jhai Dhillon. The company started from Simmy’s university kitchen with £10 of ingredients, delivering meals to students on campus. The business expanded nationally and operates from facilities in Kent. Simmer has never taken external investment, reaching £1 million revenue in 2021 and £36 million by 2025. The company delivers fresh ready-to-heat meals with around 40g of protein and 450-500 calories per dish.

In which areas does Simmer perform well?

Simmer performs adequately in packaging sustainability. The company uses recyclable cardboard trays, with meal seals that can be disposed of with soft plastics and recyclable delivery boxes. However, the company has not published detailed data on actual recycling rates or lifecycle environmental impact of its packaging materials.

The company prepares meals from scratch using fresh ingredients. Simmer has donated food to local homeless charities, though the scale and consistency of these donations is not publicly documented. The above benchmark score that Simmer is awarded on The GOOD Shopping Guide’s Ethical Recipe Boxes Ratings Table is the result of an evaluation of multiple ethical criteria. Find out more about how we rate.

What can Simmer do to improve its ethical score?

Simmer lacks transparency in several key areas. The company provides no public information about carbon-neutral delivery options, energy consumption in production facilities, or comprehensive environmental impact data. The UK household food waste sector faces significant challenges, and while meal delivery companies can reduce food waste, Simmer has not published reporting on its own waste management achievements or carbon footprint.

There is minimal publicly available information about supply chain ethics, worker welfare standards, or fair trade sourcing practices. The company does not appear to have third-party certifications such as B Corp status or published sustainability reports with measurable targets and progress updates.

Greater transparency around carbon offsetting initiatives, renewable energy use, detailed supplier relationships, and independently verified environmental metrics would significantly strengthen Simmer’s ethical credentials. The company would benefit from comprehensive sustainability reporting similar to industry leaders in the sector.

If Simmer applies for Ethical Accreditation, The GOOD Shopping Guide will provide guidance to Simmer on how to improve its performance and score in the Recipe Boxes ethical comparison table. If successful, Simmer would join those ethical brands leading the way in progressive and sustainable practices. Simmer could also use The GOOD Shopping Guide’s Ethical Business mark in communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.