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Ethical brand ratings and accreditation since 2001

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Is Sky an ethical broadband brand?

Within The Good Shopping Guide’s Ethical Broadband Providers sector, Sky is a below-benchmark brand. As a result of its low score, it cannot be classed as one of our best broadband providers.

We still encourage Sky to apply for Ethical Accreditation even though it has not yet met our minimum Ethical Benchmark. The Good Shopping Guide would provide Sky with a thorough assessment and some suggestions on how it can raise its Ethical Rating.

To find out how other popular brands within the Ethical Broadband Providers sector compare against Sky, you can visit the Broadband Providers Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet so that it can reach our minimum Ethical Benchmark.

Before submitting an application for Ethical Accreditation, The Good Shopping Guide encourages all brands to follow the lead set by our top-rated brands and adopt more ethical procedures.

What does Sky receive a top rating for?

The Good Shopping Guide awards Sky with a top rating for our categories of Animal Welfare, Armaments and Nuclear Power due to a lack of negative records.

Does Sky have an Environmental Report?

Under our Environmental Report category, Sky has been awarded with a middle score for its Bigger Impact Report. The report contains the goal of Net Zero by 2030 and evidence of progress. There are no other targets within the report, but Sky receives a middle rating as its Net Zero target is ambitious.

What can Sky do to improve its score? 

Sky’s below-benchmark score on The Good Shopping Guide’s Broadband Providers Ethical Ratings Table is the result of a calculation of multiple ethical criteria. The Good Shopping Guide encourages Sky to contact us and submit an application for Ethical Accreditation even though it has a below-benchmark score. That way we can offer it some guidance on how to improve and become one of our most ethical brands within the Ethical Broadband Providers sector.

Could your Broadband Provider brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Broadband Providers sector have received our ethics and sustainability certification. If you would like more information, contact us or fill out a rapid initial sustainability assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating