Smirnoff

Is Smirnoff an ethical spirits brand?

Smirnoff, one of the most popular vodka brands, unfortunately, receives a below-benchmark rating in The Good Shopping Guide’s Ethical Spirits sector.

Do you want to see how Smirnoff ranks against other popular vodka brands? Visit the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve meeting our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our Ethically Accredited brands and introduce more sustainable policies.

What does Smirnoff receive a top rating for?

Smirnoff’s parent company Diageo does not have any involvement with the Nuclear Power, Fossil Fuel nor Armaments industries, earning it a top score in these categories.

What does Smirnoff receive a bottom rating for?

Unfortunately, Smirnoff receives a bottom rating for the Political Donations category. In recent election cycles, Diageo donated over $400k which is more than The Good Shopping Guide’s ethical threshold for a top or middle rating.

What can Smirnoff do to improve its score? 

Smirnoff’s below benchmark score in The Good Shopping Guide’s Ethical Spirits sector is the outcome of a calculation of multiple ethical criteria.

In order to increase its ethical rating, Smirnoff should release a stronger Environmental Report with more urgent and precise targets in order to match similar companies of its size in this sector.

Could your Spirits brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like more information about Ethical Accreditation, contact us or fill out a rapid initial ethics and sustainability assessment form.