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Ethical brand ratings and accreditation since 2001

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Is Smirnoff an ethical spirits brand?

Smirnoff, one of the most popular vodka brands, unfortunately, receives a below-benchmark rating in The Good Shopping Guide’s Ethical Spirits sector. Despite not yet meeting our minimum Ethical Benchmark, The Good Shopping Guide still recommends that Smirnoff get in touch and apply for Ethical Accreditation. After receiving its application, we would assess Smirnoff and then offer it some advice on how to improve its score.

Do you want to see how Smirnoff ranks against other popular vodka brands? Visit the Spirits Ethical Ratings Table. Our Ratings Table can help you to find out more about the criteria that a brand has to meet to achieve meeting our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and introduce more sustainable policies.

What does Smirnoff receive a top rating for?

Smirnoff is awarded a top rating for The Good Shopping Guide’s Environmental Report research and ratings category.

Diageo Plc, Smirnoff’s parent company has a 2030 Targets document. It contains its goals for environmental issues such as packaging, carbon emissions and water.

What does Smirnoff receive a bottom rating for?

Unfortunately, Smirnoff receives a bottom rating for the Political Donations category. In recent election cycles, Diageo donated over $336k which is more than The Good Shopping Guide’s threshold for a top or middle rating.

What can Smirnoff do to improve its score? 

Smirnoff’s below benchmark score in The Good Shopping Guide’s Ethical Spirits sector is the outcome of a calculation of multiple ethical criteria.

Despite its popularity, Smirnoff is a below-benchmark brand and we recommend that it apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide would assess Smirnoff and offer it some advice on how to improve its score.

Could your Spirits brand benefit from Ethical Accreditation? The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Spirits sector have achieved our ethics and sustainability certification. If you would like more information about Ethical Accreditation, contact us or fill out a rapid initial ethics and sustainability assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating