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Ethical brand ratings and accreditation since 2001

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St Tropez

How ethical is St Tropez?

St Tropez is a brand of self tan products which has a below-benchmark score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. Although St Tropez has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in St Tropez if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Self Tan sector.


What does St Tropez do?

St Tropez is a brand of self tan and other cosmetic and body products, based in the UK which is now owned by PZ Cussons.

In which areas does St Tropez perform poorly?

St Tropez was marked down under our criteria for Organic due to a lack of certification. It also received only a middle rating for our Animal Welfare criteria, as Cussons does have an Animal Testing Policy but no certification. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of St Tropez’s  record

In 2022 St Tropez’s parent company, PZ Cussons, was given Ethical Consumer’s worst rating for its use of uncertified palm oil. In the same year, Cussons was named as one of the companies sourcing palm oil from producers alleged to have withheld plasma or profits from plasma, from local communities.


In which areas does St Tropez score well for its ethics?

St Tropez scores well for its Environmental Report, as its parent company, PZ Cussons, has an Annual Report 2022 containing numerous targets including carbon emissions and packaging. It also scores highly for our Vegetarian criteria as it has products certified by the Vegan Society.

We found no criticisms of St Tropez relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria.

How can St Tropez improve its ethical rating?

The below-benchmark score that St Tropez is awarded with on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, St Tropez has some issues to resolve, including its lack of certification for Organic products or for its Animal Testing Policy. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give St Tropez some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating