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Ethical brand ratings and accreditation since 2001

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Sun Life

How ethical is Sun Life?

Owned by Phoenix Group Holdings Plc, Sun Life is a brand which provides pensions. Sun Life unfortunately does not reach The Good Shopping Guide’s minimum Ethical Benchmark. As it is one of the lower-ranking pension providers on the Ethical Pensions Ratings Table, it cannot be classed as an ethical brand.

Have a look at the Ethical Pensions Ratings Table to see how Sun Life compares to other brands within the Ethical Pensions sector. The ratings tables can help you to learn more about the criteria that a brand must reach to meet our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands to introduce more ethical practices and apply for Ethical Accreditation.

In which areas does Sun Life perform well?

Within The Good Shopping Guide, Sun Life is awarded a top score for Political Donations. However, it does not receive a top rating in any other category.

What scores does Sun Life need to improve upon?

Sun Life receives a bottom score for its Responsible Investment Policy, as it does not sufficiently restrict its investments in controversial industries.

What can Sun Life do to improve its score? 

Sun Life’s below benchmark score within The Good Shopping Guide is the outcome of a calculation of multiple ethical criteria.

If Sun Life were to work on its low ratings, including its bottom rating for its Responsible Investment Policy, it could see its score rise on the Ethical Pensions Ratings Table and become one of the best pension providers.

Would your pension brand benefit from Ethical Accreditation? Visit The Good Shopping Guide’s Ratings Tables to see which other brands within the Ethical Pension sector are using our Ethical Mark and have been awarded our ethics and sustainability certification. To find out more, get in touch or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating