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Ethical brand ratings and accreditation since 2001

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Is Surcare an ethical washing up liquid ethical brand? 

Unfortunately, Surcare has a below benchmark score within The Good Shopping Guide’s Ethical Washing Up Liquid sector and cannot yet be classed as an ethical brand.

Because of its low score on The Good Shopping Guide’s Washing Up Liquid Ethical Ratings Table, Surcare is not eligible for Ethical Accreditation.  Despite this, The Good Shopping Guide encourages Surcare to get in touch and apply. Once we have received Surcare’s application, we will offer it some advice on how to enhance its low score.

Do you want to find out how other brands rate against Surcare within the Ethical Washing Up Liquid sector? Have a look at the Washing Up Liquid Ethical Ratings Table.  From The Good Shopping Guide’s Ratings Tables, you can learn about the criteria our top-rated brands have fulfilled to achieve a top rating.

All brands are encouraged by The Good Shopping Guide to begin introducing more ethical and sustainable practices, taking inspiration from our top-rated brands.

Does Surcare have an Environmental Report? 

For The Good Shopping Guide’s Environmental Report category, Surcare receives a top rating.

McBride Plc, Surcare’s parent brand has a recent Annual Report. Within the report, there is an ESG section which contains targets for packaging and renewable energy. Additionally, there is evidence of progress on previous targets.

Is Surcare a vegetarian-friendly washing up liquid?

As Surcare has not yet been certified by The Vegan Society, it receives a bottom rating in The Good Shopping Guide’s Vegetarian/Vegan category.

What can Surcare do to improve its score? 

Surcare’s below benchmark score within The Good Shopping Guide’s Ethical Washing Up Liquid sector is the outcome of an evaluation of multiple ethical criteria.

Despite Surcare’s score not yet meeting the minimum ethical benchmark on the Washing Up Liquid Ethical Ratings Table, The Good Shopping Guide still encourages it to apply for Ethical Accreditation. After receiving Surcare’s application, we will provide it with some advice on how to become a more ethical and sustainable washing up liquid brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating