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Ethical brand ratings and accreditation since 2001

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Is Surf an ethical and sustainable brand? 

Surf is a popular laundry detergent brand owned by Unilever, a British consumer goods company. Unfortunately, Surf has a below benchmark score on The Good Shopping Guide’s Ethical Laundry Detergents sector because it does not meet the minimum ethical benchmark.

Because Surf has a bottom score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table, it cannot be considered an ethical laundry detergent brand. Because of this, Surf is not eligible for Ethical Accreditation.  However, The Good Shopping Guide still encourages Surf to reach out to us and apply. When we have received Surf’s application, we will offer it some advice on how to improve its score.

Would you like to see how other laundry detergent brands rate against Surf within the Ethical Laundry Detergents sector? Visit The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table. From our Ratings Tables, you can gain further insight into the criteria that a brand must fulfil in order to achieve a top rating.

The Good Shopping Guide suggests that all brands introduce more ethical and sustainable practices, following the example set by our top-rated brands.

What does Surf receive a top rating for?

Surf is awarded with a top rating for our Environmental Report category.

Unilever has a recent report titled ‘Annual Report and Accounts’. Within it, the company shares a range of environmental targets across different areas.

Why does Surf have a bottom rating for Political Donations? 

Unfortunately, Unilever has donated an amount that is above our threshold for a top or middle rating, so Surf receives a bottom score in this category.

What can Surf do to improve its score? 

Surf’s below benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the outcome of an evaluation of multiple ethical criteria.

Although Surf’s score does not meet The Good Shopping Guide’s minimum ethical benchmark in the Ethical Laundry Detergents sector, it is still encouraged to apply for Ethical Accreditation.  Once Surf’s application has been received, it will be provided with some advice on how to improve its score and become a more ethical and sustainable brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating