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Ethical brand ratings and accreditation since 2001

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Are Swan kettles ethical and sustainable?

Within the Ethical Kettles sector, Swan, a UK-based home appliance brand, has an above-benchmark score.

As a result of its high score, Swan meets the minimum ethical benchmark on The Good Shopping Guide’s Kettles Ethical Ratings Table, it is eligible for Ethical Accreditation.  Because of this, The Good Shopping Guide suggests that Swan reaches out to us to apply. When we have received its application, Swan will be allowed to display our ethical mark.

Would you like find out how Swan rates against other Kettles brands within the Ethical Kettles sector? Visit The Good Shopping Guide’s Kettles Ethical Ratings Table.  From our Ratings Tables, you can learn more about the criteria that a brand must fulfil to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to begin introducing more ethical and sustainable policies, taking inspiration from our top-rated brands like Swan.

What makes Swan an ethical kettle brand?

Because Swan has an excellent above-benchmark score, it is awarded with a top rating in the majority of our categories.

These categories include Human Rights, Political Donations and Animal Welfare.

Why does Swan have a bottom rating for its Environmental Report? 

Unfortunately, Swan has not published an Environmental Report on its website, nor does it have a page dedicated to sustainability and environmental matters.

Due to its limited amount of information and lack of targets, Swan receives a bottom score in this category.

What can Swan do to improve its score? 

Swan’s above benchmark score on The Good Shopping Guide’s Kettles Ethical Ratings Table is the result of an assessment of multiple ethical criteria.

Because Swan already meets the minimum ethical benchmark in the Ethical Kettles Sector, The Good Shopping Guide encourages it to get in touch with us to apply for Ethical Accreditation. When we have received Swan’s application, it will be offered the use of our mark. Additionally, Swan will receive some tips on how to become even more ethical and sustainable.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating