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Ethical brand ratings and accreditation since 2001

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How ethical is Swinton?

Swinton is an insurance company which has achieved an acceptable score on The Good Shopping Guide’s Ethical Insurance Ratings Table but Ethical Accreditation has not yet been achieved.  This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Insurance sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Swinton do?

Swinton is a UK based insurance retailer which was established in 1957. The company offers insurance covering motor vehicles, home, commercial and caravan interests. Swinton is owned by The Ardonagh Group Plc.

In which areas does Swinton perform well?

Swinton performs well for our criteria on Carbon Disclosure & Reduction Targets, as the company discloses its carbon emissions and has set targets for reducing them.

The above benchmark score that Swinton is awarded on The Good Shopping Guide’s Ethical Insurance Ratings Table is the result of an evaluation of multiple ethical criteria. Find out more about how we rate.

What can Swinton do to improve its ethical score?

Swinton receives a bottom rating in the Environmental Report category, due to the lack of sustainability targets and commitment to progress displayed by Swinton and its parent company. Swinton must improve this to attain a higher GSG score.

If it applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this to enable Swinton to improve its score. If successful in its application, Swinton would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating