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Ethical brand ratings and accreditation since 2001

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is TanOrganic ethical


How ethical is TanOrganic?

TanOrganic, a fake tan brand owned by The Kind Brand Co, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide score of 100 in our Ethical Make Up Ratings Table and therefore successfully passes our ethical benchmark.

We encourage other companies in the Make Up sector to follow TanOrganic’s example and adopt more ethical policies and practices.

About TanOrganic

TanOrganic founder Noelle O’Connor appeared on Dragon’s Den in 2010; that is when the brand began. Noelle was a former beauty therapist and was aware of the significance of skin care.

For many years, Noelle ran a number of spas where she spent her days examining clients’ skin. She was able to witness firsthand the harm that harsh chemicals and compounds in cosmetics can do to your skin. Noelle made it her mission to develop a natural, organic self-tan that is as gentle on your skin as it is on the environment. She developed lines of eco-friendly, nourishing skincare and self-tanners.

Why is TanOrganic an ethical make up brand?

TanOrganic performs well across our criteria for Animals and the Environment. The brand is  Vegan Certified, Cruelty-Free, Eco Certified and Organic Certified. These certifications are awarded after comprehensive, thorough investigations by independent bodies. Like The Good Shopping Guide’s Ethical Accreditation, such certifications are reviewed annually, so consumers and investors can be assured of a brand’s continuing commitment to good ethical conduct, regard for the Environment and care for both People and Animals. 

You can find out more about our research criteria, and how we benchmark brands, on our ‘How We Rate‘ page.

What makes TanOrganic so sustainable?

TanOrganic has a wide range of sustainable initiatives that further the brand’s ethical status. The brand’s packaging is recyclable, its ingredients are natural* and organic; these ingredients are sourced responsibly. You can read more about their organic ingredients here.

TanOrganic is an Irish company that works to establish a healthy economy for Ireland’s future by supporting local jobs.

*With the exception of a small quantity of some approved preservatives. 

TanOrganic takes part in rePurpose Global’s One for One Impact Guarantee Program. For every TanOrganic bottle sold, they subsidise the recovery of 500g of marine plastic from the environment in Goa, India. Recycling social enterprises in Goa then provide employment and training for workers. 

You can find out more about the initiative here.

How did TanOrganic attain Ethical Accreditation?

TanOrganic has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. TanOrganic is subject to an annual review to ensure the company maintains high ethical standards.

As a result, TanOrganic is permitted to use our Good Shopping Guide Ethical mark, which certifies the brand’s ethical status and allows both consumers and investors to recognise TanOrganic as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


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