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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable are Teapigs?

Teapigs is a well-known tea brand that many of us are familiar with, however, this brand does not score well for its business ethics and sustainability. In our Ethical Tea Ratings Table, Teapigs received one of the lowest scores on our table. Teapigs only scored in the top number of brands in one of our research categories: Animal Welfare. Teapigs has a long way to go before The Good Shopping Guide will be willing to grant Ethical Accreditation. However, we anticipate seeing these kinds of ethical advancements in the coming years.

For more information on the ethical issues faced by the tea sector, see our in-depth editorial article on Ethical Tea.

What are Teapigs and what does it do?

Nick and Louise were the founders of Teapigs in November 2006 with one mission: “to get the nation drinking real tea again.” Even though England is a nation of tea drinkers, quality, affordable tea was hard to come by, the brand’s website claims. The brand’s mission became to make quality tea widely available and affordable for the public, according to Teapigs’ website.

Where does Teapigs score well as a brand ethically?

Teapigs rank well in our Animal Welfare category. To find out more information about how we rate and research brands for their ethics, visit our research methodology page.

How can Teapigs improve its ethical rating?

There is a lot of opportunity for ethical and sustainable development at Teapigs. The company needs to improve its stances on matters including the availability of products that are certified organic and Fairtrade, its support for Nuclear Power, Genetic Modification, and Political Donations. This brand’s owner, the Tata group, officially supports Nuclear power and employs it in the production of its goods. The company also explores and actively supports the use of genetic engineering in its product lines.

Ethical Accreditation for Ethical Tea brands

There are numerous ethical and sustainable tea brands available, thus Teapigs will need to change its business practices to be eligible for The Good Shopping Guide’s Ethical Accreditation. The tea companies that have earned this certification for business sustainability and ethics can be seen in our Ethical Tea Ratings Table. Why not get in contact to learn more about Ethical Accreditation if you own or work for a tea company that puts ethics first? Fill out our introductory assessment form to begin your Ethical Accreditation journey right away.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating