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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable are Teapigs?

Teapigs is a well-known tea brand that many of us are familiar with, however, this brand does not score well for its business ethics and sustainability. In our Ethical Tea Ratings Table, Teapigs received one of the lowest scores on our table. Teapigs only scored in the top number of brands in one of our research categories: Animal Welfare.

For more information on the ethical issues faced by the tea sector, see our in-depth editorial article on Ethical Tea.

What are Teapigs and what does it do?

Nick and Louise were the founders of Teapigs in November 2006 with one mission: “to get the nation drinking real tea again.” Even though England is a nation of tea drinkers, quality, affordable tea was hard to come by, the brand’s website claims. The brand’s mission became to make quality tea widely available and affordable for the public, according to Teapigs’ website.

Where does Teapigs score well as a brand ethically?

Teapigs rank well in our Animal Welfare category, as the brand and parent company have a clean record on any animal welfare issues. To find out more information about how we rate and research brands for their ethics, visit our research methodology page.

How can Teapigs improve its ethical rating?

There is a lot of opportunity for ethical and sustainable development at Teapigs.

Teapigs needs to improve its product range by including more sustainable options, such as Organic and Fairtrade products, as the brand currently receives a bottom rating in these categories.

Ethical Accreditation for Ethical Tea brands

There are numerous ethical and sustainable tea brands available, thus Teapigs will need to change its business practices to be eligible for The Good Shopping Guide’s Ethical Accreditation. The tea companies that have earned this certification for business sustainability and ethics can be seen in our Ethical Tea Ratings Table. Why not get in contact to learn more about Ethical Accreditation if you own or work for a tea company that puts ethics first? Fill out our introductory assessment form to begin your Ethical Accreditation journey right away.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating