The Body Shop

How ethical is The Body Shop?

The Body Shop, a make-up brand owned by Aurelius Group, is one of The Good Shopping Guide’s independently-researched skincare brands. The brand receives a positive Good Shopping Guide score in our Ethical Sun Protection Ratings Table and therefore meets our ethical benchmark.

We encourage businesses in the Sun Protection sector to adopt more ethical policies, following The Body Shop’s example.

Is The Body Shop actually ethical?

The Body Shop earns full marks in our Animals assessment, receiving a top rating for Animal Welfare and Vegetarian/Vegan Verified. This is because The Body Shop is Leaping Bunny certified by Cruelty Free International, which confirms that none of its products or ingredients have been tested on animals. Additionally, The Body Shop has vegan products certified by The Vegan Society.

Additionally, The Body Shop receives a top rating for Genetic Modification, as it confirms on its website that no GMOs are used in its products.

How could The Body Shop improve its rating?

The Body Shop does not perform well for its lack of certified-Organic products. Though the brand claims to use some organic ingredients, the brand also admits that they do not make or stock any fully-certified products.

The Body Shop could obtain Organic-certification for some of its items. Without the use of pesticides, herbicides, fungicides, and other agrochemicals harmful to both people and wildlife, cosmetic ingredients are grown and produced more sustainably and ethically.

If your sun protection brand values ethics and sustainability, why not check out The Good Shopping Guide‘s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.