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Ethical brand ratings and accreditation since 2001

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The Collective

How ethical is The Collective?

The Collective is a brand of yoghurt which has a good score on The Good Shopping Guide’s Ethical Yoghurt Ratings Table.

With a good GSG score, The Collective can be considered an ethical brand. The Collective hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Yoghurt sector to follow The Collective’s example and adopt more ethical policies and practices.

What does The Collective do?

The Collective was started in New Zealand by two chefs and it became the best-selling yoghurt in the country within ten months. The Collective now produces yoghurt in the UK as well as New Zealand.

In which areas does The Collective perform well?

The Collective performs well for its Environmental Report, as its page titled ‘Our Commitment to Going Greener’ details the brand’s goal to be carbon neutral by 2025 and information on its 100% recyclable tubs. It also gets a top score for GM, as the brand has a statement on its website confirming that it does not use GMOS or palm oil.

The Collective also scores well across our criteria for Nuclear, Fossil Fuels, Animal Welfare, Political Donations and Armaments. Find out more about our ethical criteria.

What can The Collective do to improve its score?

The above benchmark score that The Collective is awarded on The Good Shopping Guide’s Ethical Yoghurt Ratings Table is the result of an evaluation of multiple ethical criteria.

As The Collective already receives a top score in the Ethical Yoghurt sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, The Collective will be offered the use of The Good Shopping Guide Ethical Mark. The Collective could further improve its score by gaining Organic certification.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating