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Ethical brand ratings and accreditation since 2001

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The Groovy Food Company

How ethical is The Groovy Food Company?

The Groovy Food Company  is a sugar brand which has a good score on The Good Shopping Guide’s Ethical Sugar Ratings Table. With a high GSG score, The Groovy Food Company can be considered an ethical brand.

The Groovy Food Company hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Sugar sector to follow The Groovy Food Company’s example and adopt more ethical policies and practices.

What does The Groovy Food Company do?

The Groovy Food Company was founded to provide natural alternatives to refined and processed foods and ingredients.

In which areas does The Groovy Food Company perform well?

The Groovy Food Company performs well for Organic as its coconut sugar is certified by the Soil Association. It also gets a top score for its Environmental Report, as its ‘Our Story’ page details responsible sourcing and use of natural ingredients.

We found no criticism relating to Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments, therefore The Groovy Food Company scores well across these criteria. Find out more about our ethical criteria.

What can The Groovy Food Company do to improve its score?

The above benchmark score that The Groovy Food Company is awarded on The Good Shopping Guide’s Ethical Sugar Ratings Table is the result of an evaluation of multiple ethical criteria.

As The Groovy Food Company already receives a top score in the Ethical Sugar sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, The Groovy Food Company will be offered the use of The Good Shopping Guide ethical mark.

However we would encourage The Groovy Food Company to release a statement regarding GMOs in order to improve its score for this criteria. If The Groovy Food Company applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating