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Ethical brand ratings and accreditation since 2001

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The Pink Stuff

How ethical and sustainable is The Pink Stuff? 

The Pink Stuff is included in The Good Shopping Guide‘s Cleaning Product Ethical Ratings Table. The Pink Stuff has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. The Pink Stuff might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how The Pink Stuff rates against other brands within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

The Good Shopping Guide suggests that all brands take inspiration from our top-rated brands and begin introducing more ethical policies.

What does The Pink Stuff do?

In 1938, The Pink Stuff debuted as a stain and filth remover brand. The Pink Stuff also has a laundry range that includes laundry detergent, stain remover, and fabric conditioner. The Pink Stuff is recognised for its cleaning products such as multi-purpose cleaner, window cleaners, and cleaning paste. Star Brands, which is owned by Mobeus Equity Partners LLP, is the owner of The Pink Stuff.

For which criteria does The Pink Stuff perform poorly? 

Due to its lack of an environmental report, the fact that its goods are not vegan, and that the cleaning brand makes no mention of the use of formaldehyde or phthalates in its products, The Pink Stuff receives a bad rating. Star brands, the parent business of The Pink Stuffs, has an ATP indicating that the company does not test on animals but lacks an FCOD or certification; as a result, the company is rated in the medium.

In what areas does The Pink Stuff score well for its ethics?

The Pink Stuff receives a high score for Nuclear Power, Fossil Fuels, Armaments and Political Donations. The brand also received no Public Record Criticisms.

How can The Pink Stuff improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate. The Pink Stuff might apply for Ethical Accreditation for more detailed guidance on how to improve.

By publishing an environmental report that outlines the brand’s ambitious goals and how it is making progress towards achieving them, as well as a toxic chemicals policy, The Pink Stuff may raise its rating and satisfy our core ethical requirements.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification. Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating