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Ethical brand ratings and accreditation since 2001

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The Pink Stuff

How ethical and sustainable is The Pink Stuff? 

The Pink Stuff is included in The Good Shopping Guide’s Laundry Detergent Ethical Ratings Table. The Pink Stuff has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. The Pink Stuff might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how The Pink Stuff rates against other brands within the Ethical Laundry Detergent Sector? Visit the Laundry Detergent Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does The Pink Stuff do?

The Pink Stuff started in 1938 as a cleaner for stains and dirt. While The Pink Stuff is known for its cleaning products such as Multi-purpose cleaner, window cleaners and cleaning paste it also has a Laundry range including Laundry detergent, stain remover and fabric conditioner. The Pink Stuff is owned by Star Brands which is owned by Mobeus Equity Partners LLP.

For which criteria does The Pink Stuff perform poorly? 

The Pink Stuff received a low rating for its lack of Environmental Report, its products are not Vegan and the brand does not mention if Formaldehyde or phthalates are used within its products. Star brands, The Pink Stuffs parent company has an ATP stating the company does not test on animals but has no FCOD or certification and therefore receives a middle rating.

In what areas does The Pink Stuff score well for its ethics?

The Pink Stuff receives a high score for Nuclear Power, Fossil Fuels, Armaments and Political Donations. The brand also received no Public Record Criticisms.

How can The Pink Stuff improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

The Pink Stuff may improve its rating and fulfil our fundamental ethical requirements by releasing an Environmental Report with strong goals and how the brand is working towards them as well as releasing a Toxic chemicals policy.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating