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Ethical brand ratings and accreditation since 2001

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The White Company

How ethical is The White Company?

The Furniture Ethical Ratings Table for The Good Shopping Guide features The White Company. The brand meets our ethical standard and is classified as a good ethical brand in our Ratings Table by receiving a satisfying Good Shopping Guide Ethical Score. We encourage other furniture businesses to adopt higher ethical standards and practices by modelling themselves after The White Company. By seeking for Ethical Accreditation, which would involve a more thorough review, this could result a successful application and The White Company might raise consumer and investor trust, as well as validate its ESG and CSR policies.

More information on the best sustainable furniture may be found in The Good Shopping Guide to Ethical Furniture. Then, in our Furniture Ethical Ratings Table, compare The White Company to other suppliers.

What does The White Company do?

The White Company was founded in 1994 by Chrissie Rucker who had a vision to create a company specialising in stylish, minimalist, white-coloured homeware that was high quality and affordable. The brand offers home accessories, fragrance as well as clothing and many different home furnishing items. You can view the brand’s products and read about its history here. Bectin acquired The White Company in 2015.

In what areas does The White Company perform well? 

The White Company performs well in many areas of sustainable business practice. The brand receives a high score for its Environmental Report, Animal Welfare, as well as having no issues regarding any Nuclear Power involvement or investment, Fossil Fuel, Human Rights, Political Donations or Human Rights concerns. The White Company’s sustainability and ethics page contains several targets based on carbon emissions, sustainable sourcing and recycled materials. The brand’s ‘Planet’ section also speaks on the company’s environmental commitments and provides evidence of its progress. You can find more information on the company’s ethics and animal welfare policy here.

How could The White Company rate higher on our Furniture Ethical Ratings Table? 

The White Company is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide; the brand is examined by looking at the Environment, Animals, and People within a company and how much the brand considers this. Learn more about how we rate and research brands here.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet a high ethical standard. The White Company could improve its Ethical Rating score further by improving its Timber Sourcing Policy; the brand receives a rating of ‘0 trees’ on the WWF Timber scorecard.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a Furniture company that is looking to enhance or improve its CSR, ESG, or sustainability policies, or wants to validate its ethical initiatives to consumers and investors?

Get in touch to learn more, or complete our short form for an initial ethical evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Timber Sourcing Policy


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating