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Ethical brand ratings and accreditation since 2001

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Thomas Sabo

How ethical and sustainable is Thomas Sabo? 

Thomas Sabo is included in The Good Shopping Guide’s Jewellery Ethical Ratings Table. Thomas Sabo has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Thomas Sabo might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how Thomas Sabo rates against other brands within the Ethical Jewellery sector? Visit the Jewellery Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Thomas Sabo do?

Thomas Sabo was founded in 1984 and now operates in 70 countries as one of the leading premium-sector jewellery and watch suppliers. The brand’s headquarters are located in a small town in Germany and hasn’t moved since the brand was established. Thomas Sabo claims that what makes its Jewellery stand out is its attention to detail and high quality products.

For which criteria does Thomas Sabo perform poorly? 

Thomas Sabo received a low rating for its Environmental Report, Fairtrade Policy and Responsible Diamond Sourcing. The jewellery brand’s sustainability page mentions FSC certified packaging and that it is a part of the Responsible Jewellery council but does not contain any target or enough detail for a company of its size. Thomas Sabo also does not state where it sources its diamonds or a Fairtrade or Recycled gold range of products.

In what areas does Thomas Sabo score well for its ethics?

Thomas Sabo receives a high score for Nuclear Power, Fossil Fuels, Animal Welfare, Armaments, Code of Conduct and Political donations as the Jewellery brand has not been linked to any issues in these categories.

How can Thomas Sabo improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Thomas Sabo may improve its rating and fulfil our fundamental ethical requirements by releasing a stronger Environmental Report which outlines a range of goals and the progress that is being made to achieve these.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Fairtrade


  • Responsible Diamonds



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating