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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Tiger? 

Tiger is included in The Good Shopping Guide‘s Beer, Lager & Cider Ethical Ratings Table. Even if Tiger hasn’t yet met our Ethical Benchmark, we hope that in the future it will begin acting more ethically as a brand.

Tiger could increase customer and investor confidence by submitting an application for Ethical Accreditation, which includes a more detailed assessment and recommendations for ethical development.

More information on the issues that may be found in The Good Shopping Guide to Ethical Lager, Cider and Beer brands.

Then, in our Beer, Lager and Cider Ethical Ratings Table compare it to other brands.

What does Tiger do?

Tiger, a part of the Heineken group, began in 1923 in Asia, offering a range of beers including Tiger Original, Crystal, Black and White. The brand is now available in more than 50 markets across the globe.

For which criteria does Tiger perform poorly? 

Tiger was given a low rating due to its lack of Organic and Vegan beer, as well as complaints about its unethical activities, which has led to a bottom rating in the Public Record Criticisms category.

Past Criticisms of Tiger’s ethical record

Tiger’s ethics criticisms come from its parent company, Heineken.

Heineken received criticism for its contractor, Sider, who was alleged to have slave-like working conditions and to have violated labour laws. To learn more, click here.

Heineken received a low score in the Corporate Information Transparency Index, which you can read more about here.

In what areas does Tiger score well for its ethics?

In our categories for Nuclear Energy, Environmental Reporting, Animal Welfare, Political Donations and Armaments, Tiger scored high marks. The brand also receives great marks for Heineken’s sustainability report, which consists of a number of long-term environmental objectives.

How can Tiger improve its Ethical Rating?

Tiger could apply for Ethical Accreditation for more detailed suggestions on how to improve. The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Tiger may improve its ranking and meet our ethical requirements by providing a line of organic or vegan beers. The company should also think about making Heineken, its parent company, seem more respectable to the general public and release a Genetic Modification Policy.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a beer, lager or cider brand that places ethics high on its priority list?

Contact us to learn more, or complete our short form for an initial ethical evaluation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating