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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Toshiba?

Toshiba is included in The Good Shopping Guide’s Ethical Televisions Ratings Table. Toshiba has yet to meet our Ethical Benchmark, but we hope that in the future, the brand will make the necessary changes to function as a more ethical organisation. The TV brand might increase customer trust by applying for Ethical Accreditation, which would include a more complete examination as well as recommendations for ethical development.

More information on the necessity of energy-efficient televisions may be found in The Good Shopping Guide to Ethical TVs. Then, in our Ethical Televisions Ratings Table, compare it to other brands.

What does Toshiba do?

Toshiba, the electrical equipment manufacturer, was founded in 1875 in Tokyo, Japan. The brand is owned by Vestel Elektronik Sanayi Ve Ticaret A.Ş. and Zorlu Holding. Toshiba is well known for being a TV brand but it also specialises in printers, hard drives, communication systems and other digital consumer products.

For which criteria does Toshiba perform poorly? 

Toshiba’s usage of ECO Labels, Fossil Fuels, and Conflict Materials earned a negative Good Shopping Guide score. One of the brand’s parent businesses, Zorlu Energy, runs multiple natural gas power facilities. Toshiba’s other parent corporation was criticised for its Human Rights violations during Covid-19; read more about Toshiba’s Human Rights criticisms here.

Zorlu has a Code of Conduct code that specifies the minimum working age but does not address working hours, earning it a medium grade. Toshiba’s parent businesses also claim to be in the defence industry. The brand’s Environmental Sustainability website offers some broad aims, such as achieving Net Zero by 2050, but it is brief and not particularly ambitious for a firm of this scale, thus it likewise obtains a moderate grade.

In what areas does Toshiba score well for its ethics?

Toshiba obtains a good grade for having no difficulties with Nuclear Power, Animal Welfare or Political Donations. Toshiba has also received no further criticisms on which to remark.

How can Toshiba improve its Ethical Rating?

The Ethical Rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals.

Toshiba should apply for Ethical Accreditation for a more detailed assessment and relevant guidance on how to improve.

Toshiba may raise its grade and meet our basic ethical standards by updating its Code of Conduct and Environmental Report, as well as investigating the brand’s ties to Conflict Materials and Fossil Fuels.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Television company that prioritises ethics, or is looking to improve its CSR or ESG initiatives?

Contact us to learn more about The Good Shopping Guide‘s Ethical Accreditation, or complete our short form for an initial evaluation of sustainability and ethics.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Eco Labels


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights


  • Conflict Minerals



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating