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Ethical brand ratings and accreditation since 2001

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Twinings

How ethical and sustainable is Twinings? 

Twinings is a Tea brand that appears in The Good Shopping Guide’s Ethical Tea Ratings Table. The brand has not yet met our ethical benchmark, but we hope that Twinings will make changes towards operating as a more ethical company in the future. Twinings could increase confidence within its customers and The Good Shopping Guide if it applied for Ethical Accreditation, allowing us to conduct a more detailed assessment and provide recommendations for how the brand could operate more ethically. More information on the relevance of organic Tea in the industry can be found in The Good Shopping’s Guide to Ethical Tea.  Then, in our Ethical Tea Rating Table see how it rates against other brands.

What does Twinings do?

Thomas Twining purchased Tom’s coffee house in 1706 which continued to expand as it was passed on through the generations. Twining’s created its famous English breakfast tea in 1933 and produced its first tea bag in 1956. In 1964 the Twinings brand was acquired by the Association of British Foods.

For which criteria does Twinings perform poorly? 

Despite the progress that has been made, there are still areas that the brand could improve; in particular, Twinings scores low for Genetic Modification and Public Record Criticisms. The parent company released a policy that admits to the use of some GMOs in its products. Twinings also doesn’t sell any kinds of Fairtrade tea.

In what areas does Twinings score well for its ethics?

Twinings performs well in terms of its Environmental Report, Organic products, Animal Welfare issues as well as having no links to any Nuclear issues, political donations or armaments. Twinings’ parent company (Associated British Foods Plc/Wittington Investments Ltd) has multiple sustainability documents containing several targets for 2030. Twinings itself has one Soil Association certified product and has received no criticisms regarding animal welfare in the past few years any criticisms that have been made do not hold
any weight to them with no research or strong evidence to back up the claims.

How can Twinings improve its ethical rating?

The Good Shopping Guide calculates a brand’s Ethical grade using three distinct categories: the Environment, People and Animals. Twinings could apply for Ethical Accreditation for more detailed suggestions on how to improve. Twinings could improve its rating and reach our minimum ethical benchmark by looking into the production of Fairtrade tea ensuring that products are sourced ethically and farmers receive the pay that they deserve as well as removing GMOs from its products.

Do you manage or own a tea company? Does your ethical tea company truly care about people, animals, and the environment? Do you want to get our esteemed Ethical Accreditation and specialised guidance on how to strengthen the ethics in your company? Show up on our Ethical Ratings Tables and cut through the greenwash; customers trust brands who have a track record of taking sustainability and ethics into account. To begin, get in touch with us or complete our initial assessment form.

Ethical performance in category

0

GSG score

63
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Poor

  • Organic

    Good

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Political Donations

    Good

  • Fairtrade

    Acceptable

Other

  • Ethical Accreditation

    Acceptable

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating