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Ethical brand ratings and accreditation since 2001

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How ethical is Umbro?

Umbro is an Activewear brand owned by Iconix Brand Group Inc. which has a below-benchmark score on The Good Shopping Guide’s Ethical Activewear Ratings Table.

Although Umbro has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Umbro if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Activewear sector and see how other brands score in our Ethical Activewear Ratings Table.


What does Umbro do?

Umbro is an English sports equipment brand which was founded in Wilmslow in 1924. It specialises in football and rugby clothing and has branched out into wider Activewear. It became a subsidiary of Iconix Brand Group in 2012.


In which areas does Umbro perform poorly?

Despite Umbro’s progress, there is still room for improvement. Umbro was marked down under our criteria for Code of Conduct and Environmental Report due to the lack of information for either of these. It also receives a low rating for Organic and Better Cotton Initiative as there is no certification present, and scores poorly for Animal Welfare as it still sells k-leather (kangaroo leather).

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Umbro’s record

We found no past criticisms of Umbro.


In which areas does Umbro score well for its ethics?

Umbro scores well for its robust Code of Conduct which follows international conventions.

We found no public record criticisms of Umbro relating to Human Rights, Nuclear or Fossil Fuels, so it scores well for these criteria.

How can Umbro improve its ethical rating?

The below-benchmark score that Umbro is awarded with on The Good Shopping Guide’s Ethical Activewear Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Umbro has some issues to resolve, including its lack of a Code of Conduct or Environmental Report. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Umbro some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.






























Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Organic


  • Nuclear Power


  • Better Cotton Initiative


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Ethical Trading Schemes


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating