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Ethical brand ratings and accreditation since 2001

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How ethical is VeeTee?

VeeTee is a brand which has a below-benchmark score on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table. Although VeeTee has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in VeeTee if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Pasta, Pulses & Rice sector.


What does VeeTee do?

Veetee Rice was born in a little two-silo rice mill in Perivale, north-west London in 1987. Inspired by family-run rice farms in India, Moni had the ambition to bring the finest rice from around the world to the UK.

In which areas does VeeTee perform poorly?

VeeTee gets a middle rating for GM as it does not have a GMO statement available, and a bottom rating for Organic as it lacks any certification. It also gets a middle rating for its Environmental Report as the information available on its website is quite brief.

Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of VeeTee’s record

We found no past criticisms of VeeTee.


In which areas does VeeTee score well for its ethics?

We found no criticisms of VeeTee relating to Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments so it scores well for these criteria.

How can VeeTee improve its ethical rating?

The below-benchmark score that VeeTee is awarded on The Good Shopping Guide’s Ethical Pasta, Pulses & Rice Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, VeeTee has some issues to resolve, including  its lack of organic certification. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give VeeTee some guidance to improve.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating