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Ethical brand ratings and accreditation since 2001

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Vita Liberata

How ethical is Vita Liberata?

Vita Liberata is a self tan brand which has a good score on The Good Shopping Guide’s Ethical Self Tan Ratings Table. With a high GSG score, Vita Liberata can be considered an ethical brand. Vita Liberata hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Self Tan sector to follow Vita Liberata’s example and adopt more ethical policies and practices.

What does Vita Liberata do?

Vita Liberata claims that it is the most natural and skin caring brand of tan available. It was founded in 2003 by Irish native Alyson Hogg and is now owned by Crown Laboratories Inc.

In which areas does Vita Liberata perform well?

Vita Liberata performs well for our Vegetarian criterion as it has certification from The Vegan Society. We found no criticisms of Vita Liberata relating to; GM, Nuclear Power, Fossil Fuels, Armaments, Irresponsible Marketing or Political Donations, therefore Vita Liberata scores well for these criteria.

Find out more about our ethical criteria.

What can Vita Liberata do to improve its score?

The above benchmark score that Vita Liberata is awarded on The Good Shopping Guide’s Ethical Self Tan Ratings Table is the result of an evaluation of multiple ethical criteria.

As Vita Liberata already receives a top score in the Ethical Self Tan sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Vita Liberata will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage Vita Liberata to gain Organic certification, and improve its Environmental Report in order to improve its score for these criteria. If Vita Liberata applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our ethical mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating