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Ethical brand ratings and accreditation since 2001

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Vodafone

How ethical is Vodafone? 

Vodafone is a poorly-ranked brand in The GOOD Shopping Guide’s Ethical Ratings.

Vodafone is a mobile phone network owned by Vodafone Group Plc and receives a low GOOD Shopping Guide score in our Ethical Mobile Phones Networks Ratings Table. Although Vodafone has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future, and strive for Ethical Accreditation.

In which areas does Vodafone perform well? 

Vodafone performs well in the Environmental Report criterion, as it has a detailed environment section within its Annual Report.

In which areas does Vodafone perform poorly? 

Despite Vodafone’s progress, there is still room for improvement.

Vodafone has a Defence section on its website, confirming that it offers its services for military purposes. As a result, the company receives a poor rating in the Armaments category.

How can Vodafone brand improve its Ethical Rating?

The GOOD Shopping Guide score results from multiple ethical criteria in relation to Vodafone. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, Vodafone has some issues to resolve.

If your mobile phone network brand values ethics and sustainability, why not check out The GOOD Shopping Guide’s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.

Ethical performance in category

0

GSG score

30
67

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Fossil Fuels

    Poor

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Poor

  • Political Donations

    Good

  • Human Rights

    Poor

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating