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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Vodafone?

Vodafone is a brand of broadband that appears in The Good Shopping Guide’s Ethical Broadband Ratings Table. Although Vodafone still needs to meet our Ethical Benchmark, we hope to see the brand progress in meeting its ESG, CSR, and sustainability targets in the future.

We would have extra confidence in this brand if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessments and recommendations for ethical improvement.

What does Vodafone do?

Vodafone Group plc is a multinational telecommunications company based in the United Kingdom. The company’s headquarters and global headquarters are located in Newbury, Berkshire, England. Its services are primarily available in Asia, Africa, Europe, and Australasia.

Vodafone controls and operates networks in 22 countries as of November 2020, with partner networks in 48 more. Vodafone Global Enterprise provides telecommunications and information technology services to corporate clients in 150 countries.

Vodafone is a constituent of the FTSE 100 Index and has its primary listing on the London Stock Exchange. The company is also listed on Nasdaq.

For which criteria does Vodafone perform poorly?

Despite Vodafone’s ethical and sustainability progress, there is still room for improvement. The brand was marked down under our criteria for Other Criticisms specifically but also could improve in areas such as Political Donations and Armaments as well.

In what areas does Vodafone score well for its ethics?

Vodafone performs well in a number of areas such as its Environmental Report, Renewable Energy, and Human Rights.

How can the Vodafone brand improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria, and Vodafone’s score has been calculated from these ethical research criteria. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, Vodafone has some issues to resolve, including Political Donations, Other Criticisms, and Armaments. These issues are also preventing this brand from gaining Ethical accreditation.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating