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Is VOSS an ethical bottled water brand?

VOSS is a Norwegian bottled water brand that produces both still and sparkling water. VOSS is recognisable for its glass bottles with ‘VOSS’ printed along the side. The brand is owned by Reignwood Group.

We are pleased to say that VOSS is one of Good Shopping Guide’s top rated Ethical Bottled Water brands. If it were to apply for Ethical Accreditation, The Good Shopping Guide could award it with our logo which would give its customers more confidence that they are shopping with an ethical brand.

To see where other brands rank against VOSS within the Ethical Bottled Water Sector, visit the Ethical Bottled Water Ratings Table. It can help you to find out more about the criteria that a brand needs to meet to reach our minimum ethical benchmark.

The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands and apply for Ethical Accreditation.

What does VOSS receive a top score for?

VOSS receives a top score in most of our categories, but we are pleased to mention its high score under Genetic Modification. VOSS has a document which confirms that in Europe, the brand does not use GMOs, in line with European Union regulations. There are no criticisms for VOSS in the USA under this category either.

What does VOSS receive a bottom score for?

Unfortunately, VOSS receives a middle score under The Good Shopping Guide’s Environmental Report category. VOSS has a sustainability page on its website with some sustainability targets such as reducing its carbon footprint and optimising its packaging, as well as evidence of progress. However, its parent company Reignwood Group has a blank sustainability page which is why it receives a middle score in this category.

What can VOSS do to improve its score? 

The Good Shopping Guide calculated VOSS’ score by taking into account many ethical standards. We could grant VOSS Ethical Accreditation and our Ethical Mark if it were to apply and raise its Environmental Report’s middle score.

Could your brand of bottled water benefit from Ethical Accreditation? To find out which other brands have earned this certification for ethics and sustainability, visit our Ratings Tables. To learn more, get in touch with us or complete our simple introductory evaluation form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating