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Ethical brand ratings and accreditation since 2001

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Is VOXI ethical and sustainable? 

VOXI is a low-ranking brand in The Good Shopping Guide’s Ethical Ratings.

VOXI is a mobile phone network owned by Vodafone Group Plc and receives a poor Good Shopping Guide score in our Ethical Mobile Phones Networks Ratings Table. Although VOXI has not yet met our Ethical Benchmark, we hope to see the brand make progress in the future.

In which areas does VOXI perform well? 

We discovered that VOXI does not invest in or participate in the nuclear industry or weaponry, does not make political donations, and performs well in its environmental report.

VOXI’s Annual Report contains a number of targets, including a commitment to reducing GHG emissions, using renewable energy, and increasing recycling. (Please be aware that this report appears on the Vodafone website.)

In which areas does VOXI perform poorly? 

Despite VOXI’s progress, there is still room for improvement. VOXI’s parent company, Vodafone, was marked down under our Human Rights criteria. An Amnesty International report stated that:

“Major electronics and electric vehicle companies are still not doing enough to stop human rights abuses entering their cobalt supply chains, almost two years after an Amnesty International investigation exposed how batteries used in their products could be linked to child labour in the Democratic Republic of Congo (DRC), the organization said today.  

A new report, Time to Recharge, ranks industry giants including Apple, Samsung Electronics, Dell, Microsoft, BMW, Renault and Tesla on how much they have improved their cobalt sourcing practices since January 2016. It finds that while a handful of companies have made progress, others are still failing to take even basic steps like investigating supply links in the DRC.  Vodafone is ranked at the bottom as ‘no action taken’.” 

How can VOXI brand improve its Ethical Rating?

The Good Shopping Guide score results from multiple ethical criteria in relation to VOXI. To reach our minimum Ethical Benchmark and qualify for Ethical Accreditation, VOXI has some issues to resolve, including its cobalt sourcing practices, which drastically affect the brand’s score for human rights.

If your mobile phone network brand values ethics and sustainability, why not check out The Good Shopping Guide’s Ethical Accreditation? Increase customer and investor confidence and stand out from the greenwash.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating