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Ethical brand ratings and accreditation since 2001

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How ethical is Webbox?

Webbox is a brand of dog and cat food manufactured by Pets Choice Ltd. It sells a range of products such as cat and dog treats, complete dog food and natural pet food. Webbox unfortunately receives a low score on The Good Shopping Guide’s Ethical Cat and Dog Food Ratings Table and does not reach our minimum ethical benchmark. As a result, it cannot be classed as an ethical brand.

If it were to apply for Ethical Accreditation, The Good Shopping Guide could offer Webbox a detailed assessment and recommendations on how it could improve to reach our benchmark. To see where Webbox ranks against other brands within the Cat and Dog Food sector, visit the Ethical Cat and Dog Food Ratings Table. It can help you to learn more about the criteria that a brand needs to meet to reach our minimum ethical benchmark.

We encourage all brands to follow in the footsteps of our top-rated brands and apply for Ethical Accreditation.

What does Webbox receive a top score for?

Webbox is awarded a top score on The Good Shopping Guide’s Ethical Cat and Dog Food Ratings Table for Animal Welfare. Although the brand does not have a statement about Animal Welfare, it does not have any negative criticisms.

Webbox also receives a top score for Nuclear Power and Armaments as there are no negative records.

Does Webbox have an Environmental Report?

Unfortunately, Webbox does not have an Environmental Report on its website and receives a bottom score in this category. Its parent company Pets Choice has limited information on its ‘Our Ethos’ page and does not mention any future sustainability targets or achievements.

What can Webbox do to improve its score? 

Webbox’s score in The Good Shopping Guide is the result of a calculation of multiple ethical criteria. If Webbox were to improve upon its bottom score for its Environmental Report and provide some sustainability targets, it could see its score rise on the Ethical Cat and Dog Food Ratings Table.

Hopefully Webbox will improve upon its bottom ratings and if it applied, it could be awarded Ethical Accreditation, for its dog and cat food.

Could Ethical Accreditation be a good fit for your cat or dog food brand? See our Ratings Tables to see which other brands have achieved The Good Shopping Guide’s prestigious ethics and sustainability certification. Get in touch to find out more or fill out a rapid initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating